Publicity 101

by Deborah Atherton

To all the Intuitive Edge’s devoted readers, I would like to make a  recommendation:  independent marketing and PR professional Eleanor Lang’s Four Part Series on Do-It-Yourself Publicity for the artist on the Interstitial Arts Blog. In it you will find information on everything from press releases and follow up to social media.

We almost all find publicity challenging – we don’t want to sell our work, we want to create it! But if we ever want anyone to listen to it, read it, watch it, or participate in it – we have to take some action.  Whether we just want to get a nice audience for our band at the local bar or induce the New York Times to show up at our gallery opening – this series offers the steps, and helps reduce the pain, of getting other people to pay attention.

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